Saregama Makes a Strategic Leap, Acquires Majority Stake in Pocket Aces

Saregama is set to acquire a 51.8% stake in Pocket Aces for an approximate investment of Rs 174 crore. This significant acquisition underscores Saregama’s strategic intent to strengthen its foothold… Read more

Bata India’s Strategic Pivot to Captivate the Youth with Enhanced Digital Outreach.

In a strategic move to captivate the hearts and minds of the younger audience, Bata India has unveiled its dynamic new campaign focusing predominantly on digital mediums. The renowned footwear… Read more

Truecaller Unveils New Logo to Boost Brand Identity and Protect Users

Truecaller, renowned for its caller identification and spam filtering capabilities, has introduced a fresh logo to cement its unique identity in the app ecosystem. This redesign emerged in response to… Read more

Augmented Reality (AR) vs. Virtual Reality (VR): The Digital Dimensions Redefining Our World

The evolution of technology continues to bridge the gap between the real and the virtual, and two terms that often pop up in this context are Augmented Reality (AR) and… Read more

Pele honoured by Amul: 3 ads of the co-op with ‘The King’.

On Thursday, December 29, 2022, the legendary athlete Pele, who was widely regarded as the best football player in the history of the sport, passed away. Many people all around… Read more

The new marketing strategy for Internshala Trainings, “Career Ki Guarantee,” highlights their learning process that emphasizes on results.

Internshala Trainings has reoriented itself with a new logo and tagline, “Career ki Guarantee,” to reflect the role that online education plays in assisting students in developing successful careers. This… Read more

TTK Prestige’s New Digital Film Addresses House Party Issues.

TTK Prestige, India’s top provider of kitchen and home solutions, has consistently been at the cutting edge of innovation. Every new product they’ve released has always been a step closer… Read more

For season 2 of Shark Tank India, 11 prominent advertisers have been brought on.

Shark Tank established its presence in the Indian market after its 2021 launch. The program had a profound effect on Indian culture and helped to advance a positive perception of… Read more

Kumar Varun is done with New Year party ads in this rant-filled Wakefit. co video.

Every beginning of a new year is met with excitement, numerous expressions of optimism, and several promises to improve one’s life. Furthermore, it also comes with the underlying concept of… Read more

Amar Ujala Group appoints Najeeb Siddiqui as Head Sales West & ROM.

The Amar Ujala Group has selected Najeeb Siddiqui to take on the role of Head Sales for the West and the Rest of the Metros. He has experience of more… Read more