Pizza Hut is set to launch a range of 10 new pizzas in India, each designed to match consumers’ changing moods. The popular pizza chain has enlisted the help of…
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Earlier this month, the National Payments Corporation of India (NPCI) launched its IPL campaign to promote its credit card offerings through a dedicated campaign called ‘RuPay Credit Card on UPI’.…
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Happilo has recently joined forces with the Royal Challengers Bangalore (RCB) for a new TV commercial campaign, showcasing a variety of healthy and quick snack options offered by the brand.…
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Primebook, a laptop brand, has awarded the creative and performance marketing mandate to Sociowash, an integrated advertising agency. The mandate entails providing the brand with solutions related to social media…
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Gone are the days when children would aspire to become doctors, engineers, or lawyers when asked about their future career aspirations. The digital age has ushered in a plethora of…
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Ferrero India’s confectionery brand, Tic Tac, has launched its latest Digital Influencer campaign, #TicTacLife, in collaboration with Internet sensation Yashraj Mukhate. The campaign aims to establish Tic Tac as a…
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India’s Unified Payments Interface (UPI) market is expanding rapidly as the country adopts digital payments. A recent statement by Union IT Minister Ashwini Vaishnaw indicated that UPI transactions contributed 55%…
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MoneyView, a platform that provides instant personal loans, BNPL, and personalized financial management solutions, has announced the appointment of Bollywood actor Ranbir Kapoor as its new brand ambassador. The move…
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The social media influencer known as Foodpharmer, Revant Himatsingka, has removed a post discussing the nutritional value and sugar content of Cadbury Bournvita. Himatsingka has issued an apology to the…
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Generative AI tools have become the new craze in the digital creative and marketing world in India. They are able to create new content in various formats such as text,…
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