Amazon Initiates Review of $20.6 Billion Media Account

Amazon’s decision to put its $20.6 billion media account up for review has sent shockwaves through the advertising and media landscape. This significant move by the e-commerce giant signifies its… Read more

Saregama Makes a Strategic Leap, Acquires Majority Stake in Pocket Aces

Saregama is set to acquire a 51.8% stake in Pocket Aces for an approximate investment of Rs 174 crore. This significant acquisition underscores Saregama’s strategic intent to strengthen its foothold… Read more

Bata India’s Strategic Pivot to Captivate the Youth with Enhanced Digital Outreach.

In a strategic move to captivate the hearts and minds of the younger audience, Bata India has unveiled its dynamic new campaign focusing predominantly on digital mediums. The renowned footwear… Read more

Kartik Aaryan Teams Up with Disney+ Hotstar for #ItnaSabFreeKa ICC Men’s Cricket World Cup 2023 Campaign

Bollywood sensation Kartik Aaryan is set to amplify the buzz for the ICC Men’s Cricket World Cup 2023 as he collaborates with Disney+ Hotstar for their promotional campaign, #ItnaSabFreeKa. This… Read more

Truecaller Unveils New Logo to Boost Brand Identity and Protect Users

Truecaller, renowned for its caller identification and spam filtering capabilities, has introduced a fresh logo to cement its unique identity in the app ecosystem. This redesign emerged in response to… Read more

Prime Minister Narendra Modi’s WhatsApp channel has crossed 1 million subscribers in just 24 hours

Prime Minister Narendra Modi’s WhatsApp channel has crossed 1 million subscribers just 24 hours after its launch, making it one of the fastest-growing WhatsApp channels in the world. The channel… Read more

Mark Zuckerberg Announces WhatsApp and Meta-Verified Business Platforms

At the Conversations Conference in Mumbai, Mark Zuckerberg, CEO of Meta Platforms, Inc., introduced several innovative features for WhatsApp Businesses, aiming to enhance India’s digital business landscape. The upgrades, tailored… Read more

Disney Star Secures Rs 150-cr Sponsorship Deal with Mahindra Auto for Asia Cup & ICC World Cup

Mumbai: In an unprecedented move, Disney Star has reportedly bagged a whopping Rs 150-crore sponsorship deal with Mahindra Auto for the upcoming Asia Cup and ICC World Cup cricket events.… Read more

CashKaro’s “CashKaro AishKaro” Campaign Featuring Genelia Deshmukh

In an exciting new venture to reposition its brand narrative, CashKaro has launched a vibrant 360-degree advertising campaign titled “CashKaro AishKaro.” Making this campaign even more electric is the delightful… Read more

Augmented Reality (AR) vs. Virtual Reality (VR): The Digital Dimensions Redefining Our World

The evolution of technology continues to bridge the gap between the real and the virtual, and two terms that often pop up in this context are Augmented Reality (AR) and… Read more