Amazon’s decision to put its $20.6 billion media account up for review has sent shockwaves through the advertising and media landscape. This significant move by the e-commerce giant signifies its…
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Prime Minister Narendra Modi’s WhatsApp channel has crossed 1 million subscribers just 24 hours after its launch, making it one of the fastest-growing WhatsApp channels in the world. The channel…
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The evolution of technology continues to bridge the gap between the real and the virtual, and two terms that often pop up in this context are Augmented Reality (AR) and…
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The Whole Truth (TWT), a packaged food brand, actively shares content in the form of articles for food and nutrition enthusiasts. Interestingly, the brand originated from the founder’s blog. Recently,…
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Mahindra Holidays & Resorts India Limited’s flagship brand, Club Mahindra, debuts a brand film highlighting kids’ holiday experiences. The campaign, named #HappyHolidaysHappyFamilies, underscores the importance of enriching adventures for children…
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FCB has made significant leadership changes in its India and South Asia operations, marking a pivotal moment in the company’s evolution. Rohit Ohri, who has admirably led FCB Group India…
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In India, there are big restaurants that serve food quickly, and many of them are from other countries. But a restaurant called Make India QSR is doing something different. They…
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When ZestMoney raised $50 million from Proses-owned PayU and Australian fintech Zip Co in September 2021, the buy-now-pay-later (BNPL) segment was booming thanks to a pandemic-induced spike in online shopping.…
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Gautam Adani the Indian billionaire who is Asia’s richest man and has vaulted ahead of Jeff Bezos in this year’s plans to build renewable power plants, thrusting him into the…
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