For season 2 of Shark Tank India, 11 prominent advertisers have been brought on.

For season 2 of Shark Tank India, 11 prominent advertisers have been brought on.

Shark Tank established its presence in the Indian market after its 2021 launch. The program had a profound effect on Indian culture and helped to advance a positive perception of entrepreneurship.

Sony Entertainment Television and Sony LIV are ready to premiere the second season of the show for the fans, continuing the franchise. Shark Tank India’s second season, which is produced by StudioNEXT, will debut on January 2 at 10 p.m. on Sony Entertainment Television and watch on Sony LIV.

This season will introduce viewers to brand-new business jargon and provide an opportunity for budding business owners to pursue their aspirations. The program offers a look into India’s thriving start-up environment as well as a variety of original, never-before-seen concepts. As the show’s Talent Sourcing Advisor, LetsVenture has joined the team.

The first season of Shark Tank India was incredibly well-welcomed by businesses and marketers and had a significant impact on creative marketing and advertising trends. With the start of season 2, the show’s income on Sony LIV has already tripled compared to the previous year. ACKO will serve as the co-presenting partner for the second season of Sony LIV. Prominent advertisers like PokerBaazi co-power the program. Focusing on the particular categories, they have added Fi Money as the “Money Partner,” smallcase as the “Ideas Partner,” and Cashfree Payments as the “Payment Partner.” Other companies, like EatFit and Lenskart, have also joined.

Moreover, Sony Entertainment Television’s CarDekho will co-power the program. The “Payments Partner” for SET is Cashfree Payments, while the associate sponsors are Seqrite, Lenskart, Chaudhry Nummero, and Apollo 24|7. 

The pioneering start-up environment in the nation is represented this year by Aman Gupta (co-founder and CMO of boAt), Amit Jain (CEO and co-founder – CarDekho Group,, Anupam Mittal (founder and CEO of – People Group), Namita Thapar (executive director of Emcure Pharmaceuticals), Peyush Bansal (founder & CEO of (co-founder and CEO of SUGAR Cosmetics). Their vivacious personality and harmony have established them as famous names, much as the program they star in.

Rahul Dua, the show’s presenter and an accomplished stand-up comedian, will serve as a mentor to the pitchers this season while the Sharks drive the program with their offers and agreements and, in many ways, sage advice.

The Executive Vice President of CarDekho Group, Charu Kishani, stated that they are thrilled to be a part of Shark Tank India 2.0. Furthermore, she said, The CarDekho Group, a house of companies, has supported entrepreneurship in India and firmly agrees with Shark Tank’s emphasis on showcasing creative company concepts.

Cashfree Payments’ CEO and co-founder Akash Sinha expressed that they are ecstatic to continue their collaboration with Shark Tank India for a second consecutive year and that the first season was very influential and gave entrepreneurship and innovation a boost.

The CEO of Fi Money, Sujit Narayanan, said how we had observed the way Shark Tank has affected Indian kids to view money far more wisely over the course of the most recent season.

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