boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships…
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After the Indian Premier League (IPL) awarded its television and streaming rights to rival media networks Disney Star and Viacom18, advertisers found themselves scrambling to make a decision. Brands had…
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Sportradar, a worldwide sports technology company, has announced a collaboration with Delhi Capitals to become the official technology partner of the Delhi Capitals Academy. The three-year partnership aims to enhance…
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Schneider Electric has partnered with the Rajasthan Royals IPL team for the second consecutive year to make cricket more sustainable. Luminous Power Technologies, owned by Schneider Electric, is the title…
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Wunderman Thompson, a global marketing network, has launched Inspired B2B, an initiative aimed at fostering growth for ambitious B2B brands. This expansion of the network’s B2B vertical aims to assist…
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Startek, a provider of global customer experience (CX) solutions, has recently launched a new visual identity that reflects the company’s dedication to delivering personalized experiences for customers by combining the…
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Uber marked World Art Day by bringing the joy of painting to its popular product in India, the Uber Auto. As a symbol of resilience and aspiration across the country,…
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Josephine Cochrane, inventor of the first successful hand-powered dishwasher in 1883, once said “If no one else invents the dishwasher, I’ll do it myself.” Although dishwashers are still a relatively…
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According to a report in The Economic Times, Coca-Cola is planning to purchase a minority stake in Thrive, a food ordering platform. This would mark the first investment in a…
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When the Indian Premier League (IPL) is on, some of the most memorable ads are released, from Vodafone Zoozoos to Byju’s, Swiggy, and Cred. It is a two-month-long “cricketainment” that…
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