Coca-Cola Expands Beverage Lineup with Launch into Ready-to-Drink Tea Market

At the Bengal Global Business Summit 2023, Coca-Cola unveiled its latest venture into the beverage industry, introducing two new flavors of ready-to-drink iced green tea. This marks a significant expansion… Read more

Meta Launches Ad-Free Subscriptions for Facebook and Instagram in Europe

Meta, previously Facebook Inc., is introducing ad-free subscription plans for Facebook and Instagram in Europe. This strategic move signifies a notable change in Meta’s revenue approach, offering users an uninterrupted… Read more

ICC Cricket World Cup 2023: Brands Bat for Gold as Marketing Fever Hits Pitch

The stage is set for the ICC Cricket World Cup 2023, kicking off on October 5 with a riveting opener between England and New Zealand. Hosted by India, the event… Read more

Bata India’s Strategic Pivot to Captivate the Youth with Enhanced Digital Outreach.

In a strategic move to captivate the hearts and minds of the younger audience, Bata India has unveiled its dynamic new campaign focusing predominantly on digital mediums. The renowned footwear… Read more

Kartik Aaryan Teams Up with Disney+ Hotstar for #ItnaSabFreeKa ICC Men’s Cricket World Cup 2023 Campaign

Bollywood sensation Kartik Aaryan is set to amplify the buzz for the ICC Men’s Cricket World Cup 2023 as he collaborates with Disney+ Hotstar for their promotional campaign, #ItnaSabFreeKa. This… Read more

Disney Star Secures Rs 150-cr Sponsorship Deal with Mahindra Auto for Asia Cup & ICC World Cup

Mumbai: In an unprecedented move, Disney Star has reportedly bagged a whopping Rs 150-crore sponsorship deal with Mahindra Auto for the upcoming Asia Cup and ICC World Cup cricket events.… Read more
We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships… Read more
Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

After the Indian Premier League (IPL) awarded its television and streaming rights to rival media networks Disney Star and Viacom18, advertisers found themselves scrambling to make a decision. Brands had… Read more
Sportradar appointed as official technology partner of Delhi Capitals

Sportradar appointed as official technology partner of Delhi Capitals

Sportradar, a worldwide sports technology company, has announced a collaboration with Delhi Capitals to become the official technology partner of the Delhi Capitals Academy. The three-year partnership aims to enhance… Read more
Schneider Electric partners with Rajasthan Royals to make cricket more sustainable

Schneider Electric partners with Rajasthan Royals to make cricket more sustainable

Schneider Electric has partnered with the Rajasthan Royals IPL team for the second consecutive year to make cricket more sustainable. Luminous Power Technologies, owned by Schneider Electric, is the title… Read more