We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships… Read more
Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

After the Indian Premier League (IPL) awarded its television and streaming rights to rival media networks Disney Star and Viacom18, advertisers found themselves scrambling to make a decision. Brands had… Read more

Pizza Hut is coming up with new pizzas for every mood in its new TVC ft. Saif Ali Khan and Shehnaaz Gill

Pizza Hut is set to launch a range of 10 new pizzas in India, each designed to match consumers’ changing moods. The popular pizza chain has enlisted the help of… Read more
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards

RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards

Earlier this month, the National Payments Corporation of India (NPCI) launched its IPL campaign to promote its credit card offerings through a dedicated campaign called ‘RuPay Credit Card on UPI’.… Read more
Sportradar appointed as official technology partner of Delhi Capitals

Sportradar appointed as official technology partner of Delhi Capitals

Sportradar, a worldwide sports technology company, has announced a collaboration with Delhi Capitals to become the official technology partner of the Delhi Capitals Academy. The three-year partnership aims to enhance… Read more
Schneider Electric partners with Rajasthan Royals to make cricket more sustainable

Schneider Electric partners with Rajasthan Royals to make cricket more sustainable

Schneider Electric has partnered with the Rajasthan Royals IPL team for the second consecutive year to make cricket more sustainable. Luminous Power Technologies, owned by Schneider Electric, is the title… Read more
Happilo and Royal Challengers Bangalore come together to encourage healthy snacking in the new TVC

Happilo and Royal Challengers Bangalore come together to encourage healthy snacking in the new TVC

Happilo has recently joined forces with the Royal Challengers Bangalore (RCB) for a new TV commercial campaign, showcasing a variety of healthy and quick snack options offered by the brand.… Read more
Laptop brand Primebook awards its creative and performance marketing mandate to Sociowash

Laptop brand Primebook awards its creative and performance marketing mandate to Sociowash

Primebook, a laptop brand, has awarded the creative and performance marketing mandate to Sociowash, an integrated advertising agency. The mandate entails providing the brand with solutions related to social media… Read more

Wunderman Thompson launches Inspired B2B Initiative to strengthen its global B2B offering

Wunderman Thompson, a global marketing network, has launched Inspired B2B, an initiative aimed at fostering growth for ambitious B2B brands. This expansion of the network’s B2B vertical aims to assist… Read more
Startek unveils new brand identity

Startek unveils new brand identity

Startek, a provider of global customer experience (CX) solutions, has recently launched a new visual identity that reflects the company’s dedication to delivering personalized experiences for customers by combining the… Read more