Wunderman Thompson, a global marketing network, has launched Inspired B2B, an initiative aimed at fostering growth for ambitious B2B brands. This expansion of the network’s B2B vertical aims to assist…
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Startek, a provider of global customer experience (CX) solutions, has recently launched a new visual identity that reflects the company’s dedication to delivering personalized experiences for customers by combining the…
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Uber marked World Art Day by bringing the joy of painting to its popular product in India, the Uber Auto. As a symbol of resilience and aspiration across the country,…
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Josephine Cochrane, inventor of the first successful hand-powered dishwasher in 1883, once said “If no one else invents the dishwasher, I’ll do it myself.” Although dishwashers are still a relatively…
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According to a report in The Economic Times, Coca-Cola is planning to purchase a minority stake in Thrive, a food ordering platform. This would mark the first investment in a…
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When the Indian Premier League (IPL) is on, some of the most memorable ads are released, from Vodafone Zoozoos to Byju’s, Swiggy, and Cred. It is a two-month-long “cricketainment” that…
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Lacoste and Netflix have teamed up to launch a special collection inspired by some of the most captivating universes of our time. The range pays tribute to fan-favorite shows, such…
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In India, the demand for ice cream rises during the summer season, leading to a surge in innovative offerings from leading ice cream brands. According to market research firm IMARC…
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LG Electronics has announced a new brand direction and visual identity that aims to showcase the value of Life’s Good with a more dynamic and youthful look across all physical…
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TATA Projects Limited recently introduced HACHI, a safety mascot, as part of its India@100 campaign, which promotes responsible and safe growth. This initiative represents the company’s vision for an India…
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