Startek, a provider of global customer experience (CX) solutions, has recently launched a new visual identity that reflects the company’s dedication to delivering personalized experiences for customers by combining the latest technology and data-driven insights with the expertise of its associates. The CEO of Startek, Bharat Rao, expressed excitement about this new chapter in the company’s story and emphasized the values that inspire and drive the company. The new visual identity also represents the merger of Aegis into the Startek brand, creating a unified identity globally.
Since the merger of the Startek and Aegis brands in 2018, Startek has become a recognized global player and one of the few providers with the necessary capabilities to support global CX delivery effectively. The company’s new visual identity and vision statement reflect its commitment to bringing brands closer to their customers and delivering customer experience excellence by combining people, technology, and data.
Rebecca Gautrey, Chief Marketing Officer of Startek, expressed her excitement about the new visual identity, which reflects the company’s mission to provide digital-first CX solutions that deliver excellence to clients worldwide. The new visual identity, which includes a pink Stakeholder Bar in the logo, emphasizes the company’s belief in creating value for its clients, people, and shareholders. The new branding will be showcased across digital and physical channels, including the company’s website, social media, and marketing materials. Overall, this new visual identity represents a significant step in Startek’s evolution as a global CX solutions provider.