Ferrero India’s confectionery brand, Tic Tac, has launched its latest Digital Influencer campaign, #TicTacLife, in collaboration with Internet sensation Yashraj Mukhate. The campaign aims to establish Tic Tac as a preferred choice of refreshment for the youth of India by showcasing how it can inspire a refreshing transformation and bring alive moments of fun and good vibes. Yashraj Mukhate demonstrates how the iconic rattle sound of the Tic Tac box breaks the silence of boredom, creating a refreshing symphony that uplifts one’s mood and refreshes inner positivity.
The digital film begins with Yashraj nodding off while sitting at his desk. To snap out of the boredom, he opens a pack of Tic Tac and enjoys the newfound refreshment, inspired by the sound of Tic Tac. Using the Tic Tac box, he creates a rejuvenating symphony that breaks people out of boredom, inviting them to join him in living the Tic Tac life.
Zoher Kapuswala, Marketing Head of Pills & Gums at Ferrero India, states that Tic Tac is a “Youth-first” brand that keeps the consumer at the heart of all its endeavors. He further explains that by leveraging the magical combination of Yashraj Mukhate’s aptitude for viral music and the brand’s iconic rattle sound, they have created an engaging and exciting symphony that inspires everyone towards a refreshing transformation from boredom to fun-filled moments.
Yashraj Mukhate expresses his excitement about collaborating with Tic Tac on its new digital campaign, saying that the rattle sound of the Tic Tac box inspired him to create a refreshing jingle. He encourages everyone to join him in living the Tic Tac life and break out of the dull day-to-day boredom.
The #TicTacLife campaign is a digital influencer campaign that will be featured on social and digital platforms.