Gone are the days when children would aspire to become doctors, engineers, or lawyers when asked about their future career aspirations. The digital age has ushered in a plethora of…
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Ferrero India’s confectionery brand, Tic Tac, has launched its latest Digital Influencer campaign, #TicTacLife, in collaboration with Internet sensation Yashraj Mukhate. The campaign aims to establish Tic Tac as a…
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Uber marked World Art Day by bringing the joy of painting to its popular product in India, the Uber Auto. As a symbol of resilience and aspiration across the country,…
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Josephine Cochrane, inventor of the first successful hand-powered dishwasher in 1883, once said “If no one else invents the dishwasher, I’ll do it myself.” Although dishwashers are still a relatively…
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India’s Unified Payments Interface (UPI) market is expanding rapidly as the country adopts digital payments. A recent statement by Union IT Minister Ashwini Vaishnaw indicated that UPI transactions contributed 55%…
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MoneyView, a platform that provides instant personal loans, BNPL, and personalized financial management solutions, has announced the appointment of Bollywood actor Ranbir Kapoor as its new brand ambassador. The move…
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According to a report in The Economic Times, Coca-Cola is planning to purchase a minority stake in Thrive, a food ordering platform. This would mark the first investment in a…
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When the Indian Premier League (IPL) is on, some of the most memorable ads are released, from Vodafone Zoozoos to Byju’s, Swiggy, and Cred. It is a two-month-long “cricketainment” that…
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The social media influencer known as Foodpharmer, Revant Himatsingka, has removed a post discussing the nutritional value and sugar content of Cadbury Bournvita. Himatsingka has issued an apology to the…
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Generative AI tools have become the new craze in the digital creative and marketing world in India. They are able to create new content in various formats such as text,…
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