Aditya Birla Group venture, announced a partnership with eight Digital-First lifestyle brands today. These partnerships are being done to create a leading technology-led digital first ‘House of Brands’ business. After…
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Hyundai Motor India Limited has released its new brand campaign ‘Beyond Mobility 2.0’. Drawing inspiration from Hyundai’s Global Vision of ‘Progress for Humanity’, Beyond Mobility 2.0 focuses on leading the…
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Aquralens has announced Bollywood actress Kiara Advani as a new brand ambassador. Kiara will be featured as part of the brand’s marketing campaigns that will run across print, TV, and…
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Adani Enterprises, the flagship of Adani Group, will raise 20,000 crores through a fresh issue of shares. This will make its follow-on public offer the largest in India. dwarfing the…
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Instamart, Swiggy’s quick commerce grocery service, has launched a multi-platform brand campaign. Online food delivery and ordering platform Swiggy’s quick commerce grocery service Instamart has launched a brand campaign, ‘Healthy…
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When ZestMoney raised $50 million from Proses-owned PayU and Australian fintech Zip Co in September 2021, the buy-now-pay-later (BNPL) segment was booming thanks to a pandemic-induced spike in online shopping.…
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Saffola, one of India’s best-known brands, offers a range of heart-healthy foods and a line of products that have been formulated to integrate health into everyday life. For over a…
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India’s Bisleri International is in talks to sell itself to salt-to-software conglomerate Tata Group, the packaged water company’s chairman, Ramesh Chauhan, said in an interview with TV channel CNBC-TV18. Chauhan,…
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Hamdard Laboratories has launched its new integrated marketing campaign for joshina with its mantra of “Sardi se phle Sardi ka tod” joshina fight various flu-like symptoms and defeats Sardi Zukham.…
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Noise, India’s leading connected lifestyle tech brand, released a brand new campaign series, featuring the renowned cricketer and the brand’s ambassador Rishabh Pant, to educate and inform people of Noise’s…
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