We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships… Read more
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards

RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards

Earlier this month, the National Payments Corporation of India (NPCI) launched its IPL campaign to promote its credit card offerings through a dedicated campaign called ‘RuPay Credit Card on UPI’.… Read more
Sportradar appointed as official technology partner of Delhi Capitals

Sportradar appointed as official technology partner of Delhi Capitals

Sportradar, a worldwide sports technology company, has announced a collaboration with Delhi Capitals to become the official technology partner of the Delhi Capitals Academy. The three-year partnership aims to enhance… Read more
Rapido positions bike-taxi as the go-to solution for daily commute hassles with ‘Bike Wali Taxi Sabse Saxi’ campaign

Rapido positions bike-taxi as the go-to solution for daily commute hassles with ‘Bike Wali Taxi Sabse Saxi’ campaign

Rapido has recently launched a campaign titled “Bike Wali Taxi, Sabse Saxi” to promote its Bike-Taxi service in the e-mobility space. The campaign aims to highlight the key features of… Read more
Bombay Sweet Shop appoints as Mumbai Indians’ official snacking partner

Bombay Sweet Shop appoints as Mumbai Indians’ official snacking partner

Hunger Inc. Hospitality’s Bombay Sweet Shop has exciting news to share! The popular eatery is teaming up with Mumbai Indians as the official snacking partner for the upcoming cricket season… Read more
JioMart’s e-comm supremacy ambitions start with a route through the IPL

JioMart’s e-comm supremacy ambitions start with a route through the IPL

JioMart, the Reliance-backed online grocery delivery turned e-commerce company, has made a late but wealthy entry into the already crowded Indian e-commerce market. With the Indian Premier League and the… Read more
Our aim is to create ads that are discussed at dinner tables across Indian homes: Sukesh Nayak, Ogilvy

Our aim is to create ads that are discussed at dinner tables across Indian homes: Sukesh Nayak, Ogilvy

India has long been known as a cricketing nation, with sports other than cricket not receiving the attention they deserve from audiences across the country. Despite some progress being made,… Read more
Tide liquids become ‘official laundry partner’ for Punjab Kings

Tide liquids become ‘official laundry partner’ for Punjab Kings

Punjab Kings has recently announced a partnership with Tide as their official laundry partner, marking the launch of Tide Liquids in India. Tide Liquids is specially designed for washing machines,… Read more
JioCinema unveils new TATA IPL Contest ‘Jeeto Dhan Dhana Dhan’

JioCinema unveils new TATA IPL Contest ‘Jeeto Dhan Dhana Dhan’

JioCinema has recently announced a new contest called “Jeeto Dhan Dhana Dhan” which gives fans a chance to win a car for every match. The aim of the contest is… Read more
IPL has helped Upstox in creating awareness, says co-founder Kavitha Subramanian

IPL has helped Upstox in creating awareness, says co-founder Kavitha Subramanian

Kavitha Subramanian, co-founder of digital investment platform Upstox, highlights that not investing can be as risky as investing due to high inflation rates. Despite understanding the importance of investing, people… Read more