JioCinema has recently announced a new contest called “Jeeto Dhan Dhana Dhan” which gives fans a chance to win a car for every match. The aim of the contest is to enhance the viewer’s experience while watching TATA IPL on JioCinema as compared to passively watching it on other platforms. The contest was introduced on April 8th and has already recorded over 1.5 Cr. plays on the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
Jeeto Dhan Dhana Dhan is a free-to-play contest that offers viewers prizes such as smartwatches, Bluetooth speakers, Bluetooth neckbands, and wireless earphones throughout the match. Viewers need to hold their phones in portrait mode, and a chat box will open at the bottom of the screen where a question appears before every over along with four options. Viewers who give the most correct answers during the match stand a chance to win a car.
JioCinema’s introduction of another fan-centric feature on its platform follows its record-breaking opening weekend, which clocked over 147 Cr. video views, recording the highest-ever opening weekend for TATA IPL on digital. This number of video viewers for the first weekend alone on JioCinema was higher than what was recorded across the entire last season of TATA IPL on digital and even higher than the ICC T20 World Cup 2022.
Star actor Alia Bhatt was unveiled as the face of the TVC campaign introducing the Jeeto Dhan Dhana Dhan contest. She is also engaging with viewers on JioCinema and explaining how to play the contest and win exciting prizes.
According to a Viacom18 spokesperson, “By offering interactive and immersive features on JioCinema, we are creating an unprecedented level of engagement and personalization with fans and becoming their preferred platform to watch TATA IPL. Our focus is to elevate the fan’s viewing experience throughout the season, and Jeeto Dhan Dhana Dhan is one among a plethora of reasons that Alia is helping us amplify.”
JioCinema is available to Jio, Airtel, Vi, BSNL, and all other subscribers for free. It is offering 16 unique feeds, including 4K, multi-language, and multi-cam presentation, interactivity through stats pack, and a play-along feature for over 700mn+ internet users.