Mahindra Thar Roxx Launches Mocha Brown Interiors and Opens Bookings for 5-Door Version

Mahindra Thar Roxx Launches Mocha Brown Interiors and Opens Bookings for 5-Door Version

Mahindra has made waves with the introduction of a new Mocha Brown interior for its Thar Roxx SUV, providing a sophisticated alternative to the previously available Ivory option. This change… Read more
iPHONE 16 LAUNCH IN INDIA

iPhone 16 Launch in India Sparks Excitement, Long Queues, and Online Orders

Mumbai, September 2024: The much-anticipated Apple iPhone 16 series has officially hit Indian markets, creating a buzz at flagship stores in Mumbai and Delhi. As eager customers lined up outside… Read more

Coca-Cola Expands Beverage Lineup with Launch into Ready-to-Drink Tea Market

At the Bengal Global Business Summit 2023, Coca-Cola unveiled its latest venture into the beverage industry, introducing two new flavors of ready-to-drink iced green tea. This marks a significant expansion… Read more

Meta Launches Ad-Free Subscriptions for Facebook and Instagram in Europe

Meta, previously Facebook Inc., is introducing ad-free subscription plans for Facebook and Instagram in Europe. This strategic move signifies a notable change in Meta’s revenue approach, offering users an uninterrupted… Read more

ICC Cricket World Cup 2023: Brands Bat for Gold as Marketing Fever Hits Pitch

The stage is set for the ICC Cricket World Cup 2023, kicking off on October 5 with a riveting opener between England and New Zealand. Hosted by India, the event… Read more

Bata India’s Strategic Pivot to Captivate the Youth with Enhanced Digital Outreach.

In a strategic move to captivate the hearts and minds of the younger audience, Bata India has unveiled its dynamic new campaign focusing predominantly on digital mediums. The renowned footwear… Read more

Kartik Aaryan Teams Up with Disney+ Hotstar for #ItnaSabFreeKa ICC Men’s Cricket World Cup 2023 Campaign

Bollywood sensation Kartik Aaryan is set to amplify the buzz for the ICC Men’s Cricket World Cup 2023 as he collaborates with Disney+ Hotstar for their promotional campaign, #ItnaSabFreeKa. This… Read more

Disney Star Secures Rs 150-cr Sponsorship Deal with Mahindra Auto for Asia Cup & ICC World Cup

Mumbai: In an unprecedented move, Disney Star has reportedly bagged a whopping Rs 150-crore sponsorship deal with Mahindra Auto for the upcoming Asia Cup and ICC World Cup cricket events.… Read more
We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

We’re using AI tech to become more distinctive with our IPL campaign: Aman Gupta, boAt

boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships… Read more
Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

After the Indian Premier League (IPL) awarded its television and streaming rights to rival media networks Disney Star and Viacom18, advertisers found themselves scrambling to make a decision. Brands had… Read more