Our lives may be improved and made more powerful via sport. Given that we are one of the most well-known sports companies in the world, it is only reasonable that we would like to compete on an equal footing with the world’s quickest athletes. To do this, the PUMA brand was developed on the fundamental principles that define an outstanding athlete.
Anushka Sharma, the Indian star, will now serve as the face of the Puma brand in India, according to an announcement made by the company.
With the help of this partnership, the sportswear brand intends to strengthen its commitment to catering to the needs of the female consumer demographic.
The image of the Bollywood Actress was used for advertising the end-of-season sale incentives offered by the business on Monday. Anushka was hurt when she found out that Puma was utilizing her photographs, so she urged the company to do so only if they were going to sign her as a brand ambassador. Puma and Anushka engaged in some lighthearted banter, which was enjoyable.
Puma complied with the request made by Actor and began an official collaboration with Anushka. The agreement has been finalized, and Anushka will work with Puma to set a higher standard for female entrepreneurs in India. Anushka is an extremely popular celebrity with a sizable number of devoted followers. As a result of the partnership between Puma and Anushka, the company intends to improve the level of fitness among Indian women.
Throughout the year, Sharma will participate in various events and brand campaigns in which he will serve as an endorser for the footwear, clothing, and accessories produced by the company, as well as certain collections.
With this new partnership, the Actor will be representing the brand in the Indian market with a number of other well-known individuals, like Kareena Kapoor Khan, Virat Kohli, MC Mary Kom, Sunil Chhetri, Yuvraj Singh, and Harrdy Sandhu, among many more.
Anushka Sharma, commenting on her collaboration with Puma, said in a statement that she has always been a fan of the brand Puma. Further, she added that Puma has always pushed barriers and honoured women who appreciate uniqueness, fashion, sports and fitness culture. She went on to say that thanks to this new organization, now she would be able to engage with and inspire a greater number of women to live a fit and healthy lifestyle.
Further, the managing director of Puma India, Abhishek Ganguly, stated that the company could not be more thrilled to welcome Anushka Sharma into the Puma family. Because of her, they’ll have new possibilities to connect with their customers on a personal level. They believe this new partnership with Anushka will propel their strategy for fitness & lifestyle in the country, bringing them closer to their clients across all age groups.
Puma’s affiliation with Indian artists, singers, and athletes have contributed to the brand’s rapid expansion in that country and helped propel it to the top spot among sports brands worldwide in terms of retail revenue over the course of the past few years.