Janhvi Kapoor is the new face of Nykka Fashion. The multi-brand fashion retailer announced its partnership with the Bollywood celebrity on November 8 and Kapoor will begin her new role with a campaign film for the business.
Nykaa Fashion is a multi-brand e-commerce fashion offering from Nykaa and houses 1600+ brands and 5.1 million SKUs across Women, Men, Kids, Luxe, and Home categories. The Nykaa Fashion website and app are focused on being ‘discovery-led’ and ‘high on style’ giving a chance to browse through the latest trends and collections, along with engaging content.
Janhvi’s influence and popularity now transcend the world of fashion, the brand has depended on its relationship with the artist who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion.
Nykaa Fashion announced in a press release. The campaign is titled ‘One Nykaa Two Apps: Two Apps Double the Fun’ and is designed to showcase that shoppers can have an easy and fun user experience across Nykaa’s fashion and beauty apps.
Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa,” said Nykaa Fashion’s CEO Adwaita Nayar in a press release. “She brings great relatability and influence to the table and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion
My relationship with Nykaa is truly special, not just professionally but also personally,” said Kapoor in a press release. “As one of their millions of consumers, I have always felt empowered by the choices offered by the brand.
I am a huge fashion enthusiast and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight, for you to discover and enjoy.