Myntra hosted the first-ever edition of its ‘Creator Fest’, an event celebrating and recognizing India’s popular and much-loved content creators in the space of fashion and beauty, on the 2nd of December, in Mumbai. The gala affair witnessed one of the largest gatherings of more than 200 Indian influencers under one roof to cheer and advocate for Myntra’s unwavering dedication and commitment to powering India’s thriving creator ecosystem. The event also served as a curtain raiser to Myntra’s flagship fashion carnival EORS, the 17th edition of which is slated to begin on 10th December.
The occasion was graced by Bani J, Kirti Kulhari, and Manvi Gagroo from the popular OTT series ‘4 More Shots Please!’, along with the country’s leading influencers like Komal Pandey, Dolly Singh, Kusha Kapila, Ankush Bahuguna, Sushant Divgikr, Siddarth Batra, Santoshi Shetty, Riya Jain, and Sejal Kumar among others.
The evening included insightful panel discussions with popular content creators who talked about their journeys in the creator space, live commerce being at the forefront of the creator economy, and how brands like Myntra are harnessing their power to enable the creator ecosystem. The other highlights of the evening included the content creation and engagement zones buzzing with action as creators flanked the areas.
The engagement zones consisted of high fashion, and beauty-centric photo booths and styling corners from sought-after brands such as Boohoo, Lakme, Maybelline, Roadster, and Mango along with exciting meet-and-greet sessions that allowed influencers to network among peers and exchange ideas and concepts. Introduced during BFF earlier this year, the ‘Creator Pass’ will be extended to budding content creators with more than 2K followers on any social media platform to avail of added benefits during EORS-17.
Myntra’s CEO, Nandita Sinha touched upon how creators, especially, Myntra’s Style Squad, have been at the helm of the brand’s social commerce success, trends observed by the platform in this year thus far, what’s in store for Myntra and creators in 2023 and a peek into the 17th edition of EORS specials.
The Creator Fest played host to the launch of global fashion powerhouse Boohoo Group, on Myntra, which was unveiled by the leading ladies of the hit OTT series, ‘Four More Shots Please!’ The launch of the Boohoo Group on Myntra will enable shoppers to access uber-trendy brands like Boohoo, Nasty Gal, and Dorothy Perkins. The event ended on a high note with singer, Ritviz, captivating the audience with his catchy tunes.
Namita Sinha, CEO of Myntra said, There is no denying that creators are one of the leading voices that are shaping the way consumers shop and adopt fashion and beauty. The Creator Fest is our way of celebrating their relentless effort and support in driving Myntra’s social commerce proposition. As we deepen our relationship with leading and emerging creators next year.