India-based DTC beauty brand My Glamm launches its new ad film #glammuplikeastar. The campaign highlights MyGlamm as a one-stop beauty destination of quality products, all available with one click on the MyGlamm app.
The TVC features brand ambassador and investor Shraddha Kapoor. Backed by one of Europe’s largest natural beauty companies, MyGlamm brings the most exciting innovation in makeup to accomplish the goal of making the glamorous look effortless. The brand is rapidly reaching out to Indian beauty consumers with myriad shades of makeup, high-on performance, and super exciting formats and formulations.
The film features a playful conversation that Kapoor is having over the phone about how someone knows what makes her glow, and which lipstick suits her best thereby catching the attention of her partner who enquires about who she is talking about. Predictably, she mentions the beauty brand MyGlamm, which seems to be creating customized products for her. The film ends by letting consumers know how they can share their beauty needs with the brand.
The campaign showcases a variety of products across makeup, skincare, and personal care and establishes a simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women.
The company has also created a property called the MyGlammXO Insider, a joint loyalty program by MyGlamm and its content platform POPxo, where women can share their expectations from the company and the products that they are looking for. The company said that it plans to take these insights to research labs and bring out the products that are in demand.
Abhijit Avasthi, the co-founder of Sideways, said MyGlamm is an example of what technology and data can do for women and their beauty needs. “Its philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users.