Real-money gaming brand Khelraja has announced signing up actor Esha Gupta as its brand ambassador.
The moves were in line with its attempt to popularise online gaming amongst Southeast Asia’s digital user base. Per the company statement, the actor will promote Khelraja’s sportsbook and casino segment across digital and offline marketing channels as part of the association.
Khelraja is already popular amongst Southeast Asia’s growing community of online gamers, due to the range of its offerings, Japneet Singh Sethi, country manager, of Khelraja, said. With Gupta as the face of the brand, we are confident of accelerating our current growth trajectory and achieving a grander operational scale than ever.
The brand will offer quests, discounts, interactions, appealing landscapes, and an exclusive wearable in Hersheyverse to give consumers a wholesome and an immersive branded experience around holidays. Gupta’s work in Telugu, Tamil, and Hindi cinema will further accelerate the adoption of online gaming amongst regional audiences and raise Khelraja’s profile as a premium gaming brand across key demographics, it claimed.
Speaking about her association, Esha expressed, As one of the top gaming platforms in Southeast Asia, Khelraja offers a bouquet of options for digital-first people like me, who play online games while also getting a chance to earn real money rewards. I am delighted to be representing Kelraja as its brand ambassador and looking forward to representing the brand’s offerings across channels.
Esha will promote Khelraja Sportsbook and Casino segment across digital and offline marketing channels. This follows Khelraja’s partnership with Manchester United and France legend Patrice Evra.