John Players, a popular men’s fashion apparel brand, has recently announced Sidharth Malhotra as its new face alongside the launch of the new Spring Summer’23 Collection. The brand has recently reinvented itself with a fresh, new approach and the slogan “Play it Real”, catering to a new generation of young men striving to create their own identity in the world. In a world where labels dominate, John Players encourages wearing one’s individuality on their sleeve, both in the reel and real world.
Business Head, Nitin Sehgal, expressed his delight at finding the perfect spokesperson and ambassador in Sidharth Malhotra, who is a style icon and enjoying the success of his recent hits. Sidharth’s personality and charm seamlessly align with John Players’ values and character, making him the ideal fit to showcase the brand’s vision.
Sidharth Malhotra, known for his easygoing style and understated flair, stated that he believes style is not only about looking good but also about standing for something. He is thrilled to be associated with John Players, a brand that young men can relate to and that embodies meaningful values and character. John Players and Sidharth Malhotra’s shared love for playful charm and ambitious ethos make them the perfect team to represent the brand.