Indian Makeup Brand Swiss Beauty has launched an ingenious brand campaign, “#MERA WEDDING BFF”, that takes a different approach to wedding preparations for both the bride and the bridesmaids. Rather than being the usual wedding makeup advisor, the brand takes a sharp focus on how weddings are once-in-a-lifetime milestones, and you need a friend who listens, understands, and helps you make fuss-free, quick & informed decisions.
Saahil Nayar, chief operating officer at Swiss Beauty in a statement said, Over the years, we have been committed to providing premium and good quality products for our customers. With our extensive product portfolio, we celebrate beauty in its real form. This wedding season, Swiss Beauty seeks to aid the bride by acting as her go-to sounding board, just like her BFF.
Saahil Nayar, COO, of Swiss Beauty, said. Our campaign is an initiative to stay true to our focus on celebrating the individuality of its customers. We have taken an unconventional route as we accompany brides and newlyweds in their journey and comfort them when they embark on a new life he further explained.
The Bride’s Journey covers her pre and post-wedding shenanigans, starting from pre-wedding luncheons to post-wedding dinners, family gatherings, and similar events. Swiss Beauty wants to help the bride make quick and informed decisions while understanding her emotional shift from anxiousness to fun and further to excitement.
The Bridesmaids Tribe, the beauty brand offers a range of go-to long-wear comfortable makeup options, helping them look stunning while giving ample time to pamper the bride. In addition, Swiss Beauty has partnered with Manyavar and Vibha and it has planned to fuel over 2000 influencers on multiple platforms.