Actor and fitness model Milind Soman’s new Instagram post where he can be seen promoting Vim Black, a dishwashing liquid made exclusively for men, has gone viral, upsetting a section of social media users. The ad, which is a cheeky attempt to normalize household chores for all, left many offended as they started trolling the actor for gender discrimination. Responding to the backlash, Vim has cleared the air, saying that the new campaign for black dishwashing liquid for men ”was a joke.
The outrage started soon after Milind Soman posted an ad on Instagram promoting the product, to emphasize that men should be participating equally in dishwashing and other household chores.
The ad features a young man bragging in the gym about helping his mom wash the dishes. Woh thodi thakaan ho gayi thi. Actually, kal raat na maine saare bartaan dhoye the. Mummy ki help kar deta hoon kabhi kabhi aur karni bhi chaiye. (I am a bit tired as I washed all the dishes last night. I help my mom sometimes), he tells a woman.
Milind Soman then enters the scene and says, “Waah beta waah, kya bragging karri hai. Go on, did you enjoy it?” He then shows him a bottle of the black dishwashing liquid and says now he can wash all the dishes and keep on bragging.
The bottle used in the video is not in the yellow or green color for the brand but in black. Sharing the video, Mr. Soman wrote on Instagram, “Vim Black – dishwashing liquid made for men. Or is it? @vimindia @mtvindia #VimBlack #VimForMen #BragWithSwag.
The ad, which was meant to be a satire by the popular Hindustan Unilever, didn’t go down well with many users. One user said, Sir! It is so disappointing to see you endorse such things. What on earth has a detergent liquid got to do with men doing the bare minimum? Why is it being labeled or distinguished based on gender? And what is the fucking point of this? It makes 0 sense Another wrote, “Please tell me this a spoof and not a real product. I refuse to believe that we have fallen this deep down the pit hole of idiotic Capitalism. the brand has not launched any such product as the page for buying Vim Black says it is out of stock and the price is ₹ 0.
Post a comment however, some got the joke. Another user commented, What a brilliant way to troll men who think it’s a woman’s job to do the dishes! Pity many didn’t get the message. Arrey, baba it’s not a new product for men. It’s saying ‘ab toh bartan uthhao, dho daalo. Your mardangi won’t suffer because of it.