Gulf Oil Lubricants, a Hinduja Group company, has released a new ad film as part of its ‘Dumdaro ka Dumdaar’ campaign, featuring brand ambassador Mahendra Singh Dhoni.
The campaign portrays the product as the new Dhoni among tractor engine oils for Indian farmers, Bala Manian, planning director, said. “We wanted our creative concept to be straightforward, focusing on the key messaging of the product. This connection will strengthen product recall and boost confidence not only among farmers but also among retailers and mechanics.
The ad film opens with Dhoni’s redirecting his car to Phulpur village. He drives to the village to meet the new Dhoni. On the way, slogans to cheer Dhoni are painted all over the village walls. On reaching the field he realizes that villagers are cheering for a farmer and his tractor that has been running/plowing land continuously for over 1000 hours with the use of Gulf XHD Supreme + engine oil.
Director, Bala Manian, wanted our creative concept to be straightforward, focusing on the key messaging of Gulf XHD Supreme+ 15W-40 tractor engine oil providing 1,000 hours of drain interval time. The campaign portrays the product as the new Dhoni among tractor engine oils for Indian farmers.
CEO at Gulf Oil Ravi Chawala said “Gulf Oil is a pioneer of providing long drain solutions to our consumers. We have been offering products that changed the market consumption patterns. Gulf XHD Supreme+ is yet another long-drain product that we roll out for the farmer community providing them more value for their money.
This product is launched after rigorous trials were conducted in tractors that operated in fields. This product is a testament to our strong R&D team that is bringing about a shift to the lubricant industry and being more environmentally and climate-conscious.
Gulf Oil is a thought leader brand in the lubricant industry that understands the hardships of farmers when it comes to tractor maintenance. Farmers directly rely on their machines for their daily operations. Proper tractor maintenance requires the application of lubricating solutions that can help agricultural professionals overcome daily challenges.