As an associate sponsor, the cooking competition MasterChef India has partnered with Vinod Cookware, a well-known brand in Indian kitchens.
The most accomplished home cooks in India will become household names in the next season of MasterChef India as they prepare dishes that are both extremely difficult and inventive using the company’s cookware.
Products like Vinod’s Platinum, Hanos, Zest Inducto, Hard Anodized, Stainless-Steel Cookware, Europa, and Outer-Lid Pressure Cookers will be featured throughout the reality programme, showcasing their advanced technology.
As part of the agreement, the brand will occupy many intersegment advertising spots.
The director of Vinod Cookware, Sunil Agarwal, said that Vinod Intelligent Cookware has consistently pushed towards simple, high-quality cooking. He also said that this message would be clearly heard across the country, thanking the upcoming season of MasterChef India. Further, he added that the brand is the ideal choice for both contemporary and traditional Indian kitchens because of their knowledge, which is based on a profound grasp of the various cuisines and cultures that are deeply engrained in them. Sunil Agarwal also said that after using some of the top GEC shows for advertising, collaborating with MasterChef India to have a strong national presence seemed to be the logical next step. Sunil Agarwal added that they hope that by working together, they can encourage more people to enjoy cooking by making it seem less like a chore.
The head of ad sales of Network Channels, Sony Picture Networks India | Culver Max Entertainment, Sandeep Mehrotra, stated that the people at Sony Pictures Networks India are really happy to partner with companies whose products connect with their programming, and they are certain that Vinod Cookware would reach the proper target market through MasterChef India. He also said that they are pleased to note that companies are looking forward to MasterChef India, which will debut on Sony Entertainment Television on January 2 at 9:00 p.m. and will be streamed on SonyLIV. Furthermore, Sandeep Mehrotra said that good traction has also been seen across a variety of areas. He expressed that this is their first partnership with Vinod Cookware, but he is confident that going forward, the two of them will look for further partnerships that will help them communicate the correct message to their reliable brand partners and highlight the fundamental brand values.