Lotus Make-Up has appointed actress Vaani Kapoor as a brand ambassador for its natural makeup products. Kapoor’s contract is for two years.
Kapoor features in a brand campaign that is spread across digital, OTT, OOH, social media, and multiplexes across India.
Nitin Passi, the chairperson and managing director, of Lotus Herbals, said, “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean and non-toxic beauty.
We launched Lotus Make-Up in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy, and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.
The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guilt-free throughout the day. In the film, Vaani is been using Lotus Makeup products at a get-together during the day,
Bollywood actress Vani Kapoor explains, “I am delighted to be associated with Lotus Makeup, a makeup brand that focuses on ethical and sustainable beauty. I love their products because they are vegan, cruelty-free, and also free of parabens and other toxic ingredients. Their range of products takes care of all my makeup needs and works beautifully for all occasions.
As the new face of Lotus Makeup, the gorgeous Vaani Kapoor will feature in a high-voltage campaign that includes leading OTT, digital, in-store, POP, and out-of-home platforms. With a large-scale media plan, the brand will launch a digital video campaign that will be featured on the brand’s social media platforms such as Facebook, Instagram, YouTube, and Twitter. In addition, Lotus Makeup will operate the brand’s film in several leading parks across the country, to attract eyeballs for maximum visibility.
Lotus makeup covers you naturally. The makeup products are curated by great makeup artists who ensure that you look elegant and gorgeous. With the promise of high performance, Lotus Make-up offers a range of foundation, strobe cream, blush, highlighter, eyeliner, lip color, nail enamel, and many more.
Lotus Makeup firmly believes in nature and this philosophy is reflected in all of its products that are as eco-friendly as possible. Now here’s a vegan makeup brand that spreads beauty in an eco-friendly way!