Luxury fragrance brand BELLAVITA Luxury has teamed up with Mumbai Indians and Royal Challengers Bangalore as their Official Fragrance Partner for the upcoming 2023 T20 season. This collaboration will feature a grand campaign showcasing leading players from both teams in advertisements and products.
Aakash Anand, the founder and CEO of BELLAVITA Luxury, expressed excitement about the partnership, saying, “We are thrilled to be associated with these incredibly talented teams as their Official Fragrance Partner. In the world of cricket, confidence and bold moves are everything, and fragrance is no different. With our extensive range of luxury fragrances, we aim to offer an aromatic experience this T20 season.”
Ankit Kapoor, the CMO and Operating partner at Ananta Capital, added, “BELLAVITA, like the T20 league, provides a platform for the stars of tomorrow to shine. Mumbai Indians and Royal Challengers Bangalore always go above and beyond in terms of performance and passion, just like the BELLAVITA perfume and deodorant range. The two teams have a nationwide presence, and our partnership with them will allow us to expand our reach and gain consumer affection across the country.”
A spokesperson for Mumbai Indians said, “We are excited to have BELLAVITA Luxury as our Official Fragrance Partner. Both Mumbai Indians and BELLAVITA Luxury celebrate elegance and luxury. We are pleased to provide a platform for BELLAVITA to showcase their offerings to cricket fans worldwide and build brand loyalty.”
Rajesh Menon, the head & vice president of Royal Challengers Bangalore, stated, “We are delighted to partner with Bella Vita as our official fragrance partner and look forward to a great season and building on this association around the year.”
As part of the partnership, BELLAVITA Luxury will be launching limited edition packs and a new advertising campaign featuring both teams.
