Global women’s fashion brand, Bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country. iconic global women’s fashion brand, Bebe, along with Myntra, announces young Bollywood diva, Sharvari, as its first brand ambassador in the country. Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.
Bebe was launched on Myntra recently. Founded in 1976, Bebe was quick to establish itself as one of the iconic and must-have fashion brands for women in the US, before expanding its presence to other countries.
34-second long ad film, tittle ‘be you’ showcases how Bebe allows women to explore their real, fashionable selves and experiment their
fashion choices.
The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- “Be you”.
The video campaign emphasizes modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.
Bollywood Actress sharvani said ‘ i am a great pleasure to be associated with Bebe as their first brand ambassador in the country. Bebe offers trendy and contemporary fashion which reflects my style. The brand has made a mark for itself across the globe, and I am happy to be a part of Bebe.
Myntra Fashion Brands, Myntra said, “Sharvari embodies the brand Bebe perfectly. She is bold, confident, glamorous, fun, and unapologetically herself, which resonates with the brand’s personality.
