Mumbai: In an unprecedented move, Disney Star has reportedly bagged a whopping Rs 150-crore sponsorship deal with Mahindra Auto for the upcoming Asia Cup and ICC World Cup cricket events.…
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In an exciting new venture to reposition its brand narrative, CashKaro has launched a vibrant 360-degree advertising campaign titled “CashKaro AishKaro.” Making this campaign even more electric is the delightful…
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The evolution of technology continues to bridge the gap between the real and the virtual, and two terms that often pop up in this context are Augmented Reality (AR) and…
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The Whole Truth (TWT), a packaged food brand, actively shares content in the form of articles for food and nutrition enthusiasts. Interestingly, the brand originated from the founder’s blog. Recently,…
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Mahindra Holidays & Resorts India Limited’s flagship brand, Club Mahindra, debuts a brand film highlighting kids’ holiday experiences. The campaign, named #HappyHolidaysHappyFamilies, underscores the importance of enriching adventures for children…
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FCB has made significant leadership changes in its India and South Asia operations, marking a pivotal moment in the company’s evolution. Rohit Ohri, who has admirably led FCB Group India…
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In India, there are big restaurants that serve food quickly, and many of them are from other countries. But a restaurant called Make India QSR is doing something different. They…
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boAt, a consumer electronics brand, has once again partnered with the Indian Premier League (IPL) for the fifth consecutive year. The brand has been promoting its audio products through partnerships…
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After the Indian Premier League (IPL) awarded its television and streaming rights to rival media networks Disney Star and Viacom18, advertisers found themselves scrambling to make a decision. Brands had…
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Pizza Hut is set to launch a range of 10 new pizzas in India, each designed to match consumers’ changing moods. The popular pizza chain has enlisted the help of…
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