The brand has launched a campaign ‘Let’s Get Loud’, for the official FIFA limited editions of luggage collection.
Skybags has announced the appointment of actor Kartik Aaryan as brand ambassador for its FIFA World Cup luggage collection.
To highlight this association, the brand has rolled out a campaign titled ‘let’s get loud. The film sees Aaryan urging youngsters to ‘get loud’ by tapping into the desires of young travelers and football fans who want to showcase their styles.
The brand said that the campaign captures the aesthetics of the luggage range and the vibe of the FIFA World Cup season. Keep in mind Gen Z travelers’ aspiration for individuality and style it features Aaryan at his expressive best with the bold, colorful, World Cup-themed design of the FIFA licensed bags.
Praful Gupta, vice-president of marketing at VIP Industries Limited in a statement said, “Staying true to our philosophy of ‘Move in Style’, we are delighted to introduce the first ever FIFA licensed range in the country with Kartik Aaryan and the Let’s Get Loud campaign. both the campaign and the collection are reflective of the joy, excitement, and vibe of the upcoming football season. To revel in the upcoming World Cup mania, we aim to link very closely with our target millennial and Gen Z audiences who always choose to exhibit their unique style through travel accessories.”
“We have endeavored to reach out to the fans of the game who are on a quest to find something truly exclusive and exciting. Through this campaign, we are geared to cater precisely to the requisites of this segment,” he added.
VIP Industries owns fashion and accessories brands like Carlton, Caprese, Aristocrat, and Alfa. It has over 600 showrooms across the country and sells through retail chains and e-commerce platforms.