In a bold move that’s shaking up the internet, OpenAI has launched a brand-new feature for ChatGPT that allows users to find and compare products online through simple conversation. Announced on Monday, this upgrade significantly strengthens OpenAI’s position as a serious rival to Google Search, particularly as Google faces mounting regulatory scrutiny over its dominance in the search market.
The newly introduced ChatGPT shopping feature empowers users to browse through fashion, beauty, and home electronics categories without the hassle of endless scrolling. Instead of presenting users with countless links and ads, ChatGPT now engages in natural, conversational browsing, offering personalized product recommendations based on real-time web data — not paid advertisements. In a post on X (formerly Twitter), OpenAI stated, “Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week.”
Designed to make online shopping more human and intuitive, ChatGPT’s new feature enables users to easily ask follow-up questions, refine product comparisons, and receive curated lists based on their preferences. Whether it’s finding the best smartphones under a budget, discovering top-rated skincare brands, or comparing home gadgets, ChatGPT’s product browsing experience is reshaping how users interact with e-commerce platforms. OpenAI’s aim is clear: create a shopping assistant that feels more like talking to a friend than battling search engines.
The introduction of this feature comes at a time when the competition between OpenAI and Google is heating up. With Google integrating Gemini AI into its search engine — offering AI-generated answers at the top of search results — the battle for the future of search is more intense than ever. OpenAI’s latest move further blurs the line between AI chatbots and traditional search engines, signaling a major shift in how consumers may soon prefer to discover products and information.
Tensions escalated even further last week when an OpenAI executive testified that the company would consider buying Google Chrome if regulators forced Google to divest as part of an ongoing US antitrust case. This statement made headlines and showed just how ambitious OpenAI is in challenging Google’s long-standing market dominance.
For everyday users, ChatGPT’s new shopping experience promises a range of benefits: faster decision-making, fewer distractions from paid ads, more personalized shopping recommendations, and a more humanized, seamless online experience. Instead of toggling between dozens of tabs and reviews, users can now converse naturally with ChatGPT and get real-time answers tailored to their shopping needs. This is particularly useful for those searching for the latest fashion trends, beauty products, or smart home electronics without the overwhelming noise of traditional search results.
OpenAI also made it clear that the product suggestions come directly from the web and are not influenced by paid sponsorships, ensuring that users receive genuine and transparent recommendations. This move could help build a stronger sense of trust and loyalty among consumers who are increasingly wary of sponsored content and biased search results.
Currently, ChatGPT’s shopping assistant focuses on key categories like fashion, beauty, and home electronics, but OpenAI has hinted that future expansions may include books, furniture, gadgets, and even travel packages. With over one billion searches happening weekly through ChatGPT, the demand for more conversational, personalized search tools is undeniable.
In a world where online shopping is evolving rapidly, ChatGPT’s new browsing feature marks the beginning of a new era — one where AI-powered conversational shopping might become the new normal. As tech giants race to redefine search, OpenAI’s latest innovation is a bold step toward creating a more personalized, human-centered future for online shopping.
Stay tuned to ibizznews for further updates.
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