Has the dishwasher become a part of Indian kitchens post-pandemic?

Has the dishwasher become a part of Indian kitchens post-pandemic?

Josephine Cochrane, inventor of the first successful hand-powered dishwasher in 1883, once said “If no one else invents the dishwasher, I’ll do it myself.” Although dishwashers are still a relatively… Read more
Freecharge aims to increase brand awareness and recall with IPL campaign

Freecharge aims to increase brand awareness and recall with IPL campaign

India’s Unified Payments Interface (UPI) market is expanding rapidly as the country adopts digital payments. A recent statement by Union IT Minister Ashwini Vaishnaw indicated that UPI transactions contributed 55%… Read more
moneyview onboards Ranbir Kapoor as its new brand ambassador

moneyview onboards Ranbir Kapoor as its new brand ambassador

MoneyView, a platform that provides instant personal loans, BNPL, and personalized financial management solutions, has announced the appointment of Bollywood actor Ranbir Kapoor as its new brand ambassador. The move… Read more
Coca-Cola to buy a minority stake in Thrive, a food ordering platform: Report

Coca-Cola to buy a minority stake in Thrive, a food ordering platform: Report

According to a report in The Economic Times, Coca-Cola is planning to purchase a minority stake in Thrive, a food ordering platform. This would mark the first investment in a… Read more
Noise’s IPL association aims at expanding its smartwatch category

Noise’s IPL association aims at expanding its smartwatch category

When the Indian Premier League (IPL) is on, some of the most memorable ads are released, from Vodafone Zoozoos to Byju’s, Swiggy, and Cred. It is a two-month-long “cricketainment” that… Read more
Social Media influencer ‘Foodpharmer’ takes down viral Cadbury Bournvita post

Social Media influencer ‘Foodpharmer’ takes down viral Cadbury Bournvita post

The social media influencer known as Foodpharmer, Revant Himatsingka, has removed a post discussing the nutritional value and sugar content of Cadbury Bournvita. Himatsingka has issued an apology to the… Read more
The many ways creative folks are using generative A.I. in their work

The many ways creative folks are using generative A.I. in their work

Generative AI tools have become the new craze in the digital creative and marketing world in India. They are able to create new content in various formats such as text,… Read more
Netflix and Lacoste join hands to launch a new collection based on shows

Netflix and Lacoste join hands to launch a new collection based on shows

Lacoste and Netflix have teamed up to launch a special collection inspired by some of the most captivating universes of our time. The range pays tribute to fan-favorite shows, such… Read more
Summer brings 60-65% sales from the entire year: Vadilal's Aakanksha Gandhi

Summer brings 60-65% sales from the entire year: Vadilal’s Aakanksha Gandhi

In India, the demand for ice cream rises during the summer season, leading to a surge in innovative offerings from leading ice cream brands. According to market research firm IMARC… Read more
Biofoot from the house of Metro Brands Limited launches #CarewithBiofoot campaign

Biofoot from the house of Metro Brands Limited launches #CarewithBiofoot campaign

Biofoot, a brand owned by Metro Brands Limited, has recently launched a foot wellness awareness campaign called #CarewithBiofoot. The campaign, which runs from April 13th to April 15th, will commence… Read more