Realme Music Studio is the producer of the most recent song, “Naya Nazariya,” which is sung by the famous artist and performer King. This song marks the beginning of a new adventure for Dare to Leap in 2023. The newly launched song “Naya Nazariya” is the ideal method to transition into the year 2023 since it has energizing sounds and lyrics that encourage young people to live their lives in the way that they find most enjoyable and not to let themselves be constrained by preconceived notions. The first few seconds of the song consist of a message to young people, encouraging them not to give up and to work for a new perspective on life.
Realme’s new campaign for the debut of the realme 10Pro series is called “New Vision,” It aims to encourage a different way of thinking among young people that embrace a bigger vision of making mindful life choices. The new track is at the core of this campaign. The company believes that the youth’s new perspective has had an imaginary trickle-down impact over time as they say, that somewhat unique new year’s resolutions demonstrate a mental change toward a new vision and a different way of thinking.
CEO of realme India, VP of realme, and President, of realme International Business Group, Mr Madhav Sheth, commented on the collaboration by stating that realme is constantly exploring meaningful ways to connect with the youth, and music helping them to do so while also effectively communicating their brand spirit. Therefore, they are thrilled to announce their cooperation with Warner Music India and King for realme Music Studio’s latest single. With the country’s emerging talents, an inspiring tone, and a “dare to leap” mentality, they hope to transform the music studio into a place that inspires and entertains young people. He goes on to say that this alliance unites two industry titans to present their listeners with a unique musical experience. They cannot wait for everybody to listen in and experience the charm of music.
According to Jay Mehta, the Managing Director of Warner Music India, the company places a strong emphasis on authenticity, uniqueness, and innovation in all that they do. This attitude of influencing the new generation of listeners is reflected in the production of Naya Nazariya, which was collaborated on by King and the realme team.
Regarding the working relationship, some comments King expressed that he is ecstatic to be a part of this partnership between realme & Warner Music India, two legendary businesses in their own right. King remark that he is really happy to be a part of this cooperation. He goes on to state that they developed “Naya Nazariya” with the intention of encouraging viewers to have fresh hopes and objectives for the next year.
Both King and realme promote a “dare to leap” mentality that doesn’t accept the current quo and strives to inspire people. This mentality doesn’t accept the fact that fans are among the most important pillars of support for either company. A well-known actress by the name of Malavika Mohanan is shown in the music video as expressing her authentic self while striking a pose with a burger rather than merely putting on a glossy front for her internet following. A new approach to thinking is established through King’s speech and Malavika’s performance, which embraces a larger vision of making deliberate decisions in the pursuit of their goals. When you leap, you are breaking through the restrictions that have been set and generating new opportunities that have no limits. The brand ethos of Dare to Leap, which realme has always placed emphasis on, is reflected in the song, which helps to reinforce the brand DNA via the use of music.
Listeners will be able to access the song on all of the most popular music streaming services, such as Apple Music, Spotify, Jio Saavn, Amazon Prime Music, YouTube Music, Wynk Music, Gaana Music, and Hungama Music, amongst others. The music video is also available for viewers to watch on the YouTube channels of realme India and King, as well as on their respective social media accounts. realme’s Music Studio property thinks in the enjoyment of new ideas. It puts them to reality with music, making it the method for the youth to find an end to their problem of seeking something unique in life & music alike. realme’s goal for the music studio is to provide an environment where young people may be creatively stimulated and have a good time.
