The requirement covers Hyundai, Kia, and Genesis automobiles, all of which are manufactured by the Hyundai Motor Group. Following an organized and competitive presentation process in 2019, Innocean selected Havas Media Group to continue its role as the marketing firm for Hyundai, Genesis, and Kia.
Beyond 2022, Innocean and Havas Media Group have agreed to continue their worldwide media relationship.
According to a press release from Havas, a member of the Media group Team, an internal evaluation was initiated and conducted this year by international marketing and communications firm Innocean on account of all stakeholders involved from Hyundai Motor Group entities throughout their primary markets. Hyundai, Genesis, and Kia are all part of the Hyundai Motor Group; hence they are all included in the mandate.
Innocean’s international team is located in Seoul. And its European team is in Frankfurt. Their Middle East team is located in Dubai. Further, its Asia Pacific businesses are located in Jakarta and New Delhi. The global scope includes the Asia Pacific, Europe, Latin America, and the Middle East.
The statement said that Innocean with Havas Media Group has a long-standing relationship of working together because of the Hyundai Motor Group. And hence, both companies are eager to maintain this long-term collaboration.
Following an organized and competitive presentation in 2019, Innocean selected Havas Communications Group to continue its role as the media company for Hyundai, Kia, and Genesis. According to William Lee, the worldwide CEO of Innocean, the company plans to maintain its collaboration with Havas Media Group throughout the following years. In addition, he said that over the last several years, Havas Media Group has achieved considerable progress in serving Hyundai Motor Group customers in their pursuit of digitalization and brilliance
