Schneider Electric has partnered with the Rajasthan Royals IPL team for the second consecutive year to make cricket more sustainable. Luminous Power Technologies, owned by Schneider Electric, is the title sponsor for the Rajasthan Royals for the 2023 season. Schneider Electric has been driving sustainability with its ‘Green Yodha’ initiative, which aims to create a platform for conversations around sustainability that can be translated into real actions. Last year, the brand organised the season’s first carbon-neutral cricket match as part of its partnership with the Rajasthan Royals. Schneider Electric chose the Rajasthan Royals over the other IPL teams because of a natural fit and the team’s shared values around sustainability. The brand is promoting the partnership on social media platforms and traditional channels like print, TV, and radio. Schneider Electric is expanding its footprint in India and recruiting more people, adding new facilities and factories, with a commitment to accelerate its contribution to the growth of India’s economy and create a more sustainable, digital, and electrified India. The brand is focusing on digitization and using cutting-edge digital tools and marketing channels in its future marketing initiatives.
