WhatsApp has launched an integrated safety campaign, “Stay Safe with WhatsApp”, aimed at creating awareness among users about safer digital practices. The campaign focuses on educating users about the app’s built-in safety tools and features that can help protect them from online scams, frauds, and account compromising threats.
The three-month-long campaign aims to highlight simple yet effective ways to enable WhatsApp safety features that offer layers of protection to users as they spend more time online. It also emphasizes the importance of safeguarding users’ accounts to ensure they remain safe and protected at all times.
According to Shivnath Thukral, Director of Public Policy India, Meta, “User safety is at the core of everything we do at WhatsApp, which is why we’re launching our safety campaign ‘Stay Safe with WhatsApp’. This campaign is an important reminder for people on how they can safeguard themselves in today’s digital-first world and aims to reinforce consumer habits that ensure key safety features on WhatsApp become second nature to users so that they can stay safe from messaging scams and protect their friends and family.”
The campaign highlights several safety features of the app, including two-step verification, which adds an extra layer of security to users’ accounts. It also enables users to block and report suspicious accounts, control their privacy settings to control who sees their personal details, and group privacy settings to ensure a safe messaging experience.