Saregama Makes a Strategic Leap, Acquires Majority Stake in Pocket Aces

Saregama is set to acquire a 51.8% stake in Pocket Aces for an approximate investment of Rs 174 crore. This significant acquisition underscores Saregama’s strategic intent to strengthen its foothold… Read more

Bata India’s Strategic Pivot to Captivate the Youth with Enhanced Digital Outreach.

In a strategic move to captivate the hearts and minds of the younger audience, Bata India has unveiled its dynamic new campaign focusing predominantly on digital mediums. The renowned footwear… Read more

Truecaller Unveils New Logo to Boost Brand Identity and Protect Users

Truecaller, renowned for its caller identification and spam filtering capabilities, has introduced a fresh logo to cement its unique identity in the app ecosystem. This redesign emerged in response to… Read more

Augmented Reality (AR) vs. Virtual Reality (VR): The Digital Dimensions Redefining Our World

The evolution of technology continues to bridge the gap between the real and the virtual, and two terms that often pop up in this context are Augmented Reality (AR) and… Read more

Pele honoured by Amul: 3 ads of the co-op with ‘The King’.

On Thursday, December 29, 2022, the legendary athlete Pele, who was widely regarded as the best football player in the history of the sport, passed away. Many people all around… Read more

Realme collaborates with Warner Music India.

Realme Music Studio is the producer of the most recent song, “Naya Nazariya,” which is sung by the famous artist and performer King. This song marks the beginning of a… Read more

Reliance to acquire 51% controlling stake in Lotus Chocolate Company.

Currently, Reliance Consumer Products Limited the FMCG of RRVL and a wholly-owned subsidiary of RRVL, Lotus Chocolate co, Ltd and Mr. Ananth P Pai, Mr. Prakash P Pai, and remaining other members of the… Read more

Jio launches true 5G services in 11 cities as a new year tribute to Jio users.

Currently, Reliance Jio made the announcement that it will be launching its True 5G services in 11 cities spanning several states. These towns include Lucknow, Aurangabad, Trivandrum, Mysuru, Nashik, Panchkula,… Read more

The new marketing strategy for Internshala Trainings, “Career Ki Guarantee,” highlights their learning process that emphasizes on results.

Internshala Trainings has reoriented itself with a new logo and tagline, “Career ki Guarantee,” to reflect the role that online education plays in assisting students in developing successful careers. This… Read more

TTK Prestige’s New Digital Film Addresses House Party Issues.

TTK Prestige, India’s top provider of kitchen and home solutions, has consistently been at the cutting edge of innovation. Every new product they’ve released has always been a step closer… Read more