Sociomark, a digital marketing agency, has recently been appointed as the social media marketing partner for Shahenaz, a distinguished and established design house that has been producing high-quality Home Décor, Apparel, and Lifestyle products for the past 30 years. As stated in the press release, Sociomark will be responsible for end-to-end solutions to firmly establish the brand’s name in the market. The company won the account after a rigorous multi-agency pitch and will operate from their headquarters in Mumbai. Sociomark’s primary goal is to create compelling and high-quality content strategies that will engage the customers on various social media platforms and educate them about the exquisite art of Hand Block Printing.
Ahmed Sundrani, the managing director of Shahenaz, expressed his excitement about the partnership, stating that Sociomark’s pitch stood out due to its simplicity and creative approach to ensure that the brand’s Indian luxury touch is not lost on the audience. He further added that Sociomark’s clear vision of the overall branding and social media presence that would seamlessly blend with their offline stores was impressive, and their young and creative team’s enthusiasm was what made them connect with the agency instantly.
Heta Desai Baandal, the managing director of Sociomark, also commented on the association, stating that the company was confident of cracking the pitch as they already had experience handling fashion brands and Indian ethnic brands catering to audiences with impeccable taste and patrons of Indian Art forms. She added that Sociomark is working as consultants and partners with Shahenaz to guide them through every growth milestone and create a long-term association with the brand.