The introduction of the new campaign highlights Muthoot Finance’s specific skills and critical benefits.
Amitabh Bachchan, who has served as the brand ambassador for the last five years, is featured prominently in the latest iteration of the marketing campaign. The new advertising campaign, titled “Kholiye Khushiyon Ki Tijori!” has four effective television commercials. The campaign also hints to the audience about the multiple uses of a Gold Loan. For example, getting a new business venture off the ground, making a down payment on a new home, or even bringing a new pet into the family, which is something that people who have a soft spot for animals are likely to identify with more than anyone else. In addition to seeing this advertisement on television, you can also see this campaign via mainstream print, OOH advertising, cable television, ground activation, and a number of digital initiatives.
The joint managing director of Muthoot Group, Alexander George Muthoot Muthoot, spoke about the campaign in which Finance has always intentionally concentrated on its core competencies and significant differentiators. They have thoughtfully and deliberately constructed and cultivated a number of significant differentiators. In addition to this, they consistently made an effort to make the interactions of their customers with them more enjoyable.
He goes on to say that he has a strong belief that these are significant contributors to the ‘brand equity’ of Muthoot Finance. This belief has been reinforced year after year, and most recently in 2022 by The Brand Trust Report, which once again ranked Muthoot Finance as India’s No. 1 Most Trusted Financial Services Brand for the sixth time running since 2016. He continues by stating that they have embraced technology and provided excellent services, such as Gold Loan@Home, in addition to an unparalleled level of safety and protection for their customers’ gold. In addition, he emphasizes the significance of trust as the most significant differentiator that they have and that they are modestly proud of. This is due to the fact that pledging gold is not the same as pledging any other type of collateral. Additionally, he stated that a customer’s gold jewellery is an emotional currency. Hence, they have always paid considerable importance while treating their customer’s assets securely and safely operated by a 7-layer state-of-the-art network security, which is also effectively conveyed in one of the four ad. films.