Apis India Limited launches #ShuddhAurSaccha, a campaign to appeal to its audience by promoting their Honey. Through this, the brand wishes to send a healthy message to its audience and especially to parents for their children. The campaign’s film portrays a mother and her son at a supermarket browsing where the son is shown to have picked up something, which he hides from his mother’s questioning eyes and the film then builds on that premise.
The film acts as a reassuring message that Apis Himalaya Honey is pure, true, and the right fit for everyone as it helps boost immunity relaxes the body, aids in detoxification, is good for the skin, helps in weight management, and even improves digestion. The brand is promoting the product as the one pleasant and healthy item that everyone must have in their diet to maintain a strong immune system and avoid coughing and colds now that winter has arrived.
Apis India will also launch this campaign across digital mediums through social media marketing campaign and will also be collaborating with numerous influencers ranging from master chefs to lifestyle influencers, and fitness and food bloggers to further position Apis Himalaya Honey for its health benefits during this season. Other than that, the brand has also introduced its new mascot for Apis Honey a friendly honey bee that can be easily associated with positivity in connection to the goodness that the product brings. The mascot was also ideated to reflect the brand’s identity in providing pure honey to consumers.
Mr. Amit Anand, MD of Apis India Ltd. said, Consumers, have become more aware of their health requirements in the last two years and have been actively going for healthy alternatives. With the coming winter season, the time of the year when immunity tends to weaken, we are hoping to make parents more aware by promoting this campaign. Apis India has made a reputation for itself in the FMCG sector, thanks to its incredible value proposition, a solid leadership group, and incredibly competent staff ”. As it continues to its centennial year in 2024, the brand remains to be the first choice for consumers among honey-makers who contribute to the health of millions of Indians and consumers around the world.
Marketing agency Sociapa who has been partners with the brand for the last 3 years and has planned and executed the campaign, says, “It feels extremely proud and honored to be a part of the brand. We are extremely hopeful that the audience will very well resonate with the brand’s ideology which is being communicated via #ShuddhAurSaccha.
Apis India’s journey begins in 1924 and over the decades it had built up a reliable reputation. Since 2016 the brand has forayed into the B2C aspect with over three decades worth of experience sourcing and processing honey.
The company has over 5,000 registered beekeepers across 15 states where honey is sourced from and processed at a state-of-the-art manufacturing facility spread across 7 acres in Roorkee, Uttarakhand.
With the growing concerns of people consuming sugar which has led to ill effects on the body, the company leveraged the benefits of honey to promote its unique Apis Himalaya Honey brand. Currently, the company is positioned as one of the top three honey brands with over 4 lakh conventional retail outlets.
When it comes to Apis Honey, it is easy to associate it with marking the standards of purity. Apis India holds numerous certifications promoting its purity which include BRC Global, APEDA, NON-GMO, KOSHER, and ISO 22000 by Intertek. It is also FSSAI compliant & registered with USFDA.
According to the company, its honey is also free from any additional preservatives and additives, so consumers may enjoy the pure taste of honey with its health benefits like weight loss, protection from cold & cough, improved metabolism, rich source of antioxidants and nutrients.