Actor Shah Rukh Khan’s son Aryan Khan has launched his lifestyle and fashion brand D’yavol.

Actor Shah Rukh Khan’s son Aryan Khan has launched his lifestyle and fashion brand D'yavol

After announcing his directorial debut, Shah Rukh Khan’s son Aryan Khan is all set to launch a luxury brand D’YAVO.

Bollywood superstar Shah Rukh Khan’s son Aryan Khan is entering into India’s lucrative but heavily regulated liquor industry, along with business partners Bunty Singh and Leti Blagoeva. The trio intends to first introduce a high-end vodka brand before entering the brown spirits industry.

Aryan Khan, who is launching D’YAVOL, stated in a media interview that he and his two other close friends put in a lot of effort over the past five years to create this worldwide lifestyle collective.

Aryan Khan and co-founders Bunty Singh and Leti Blagoeva want to offer consumers the best authentic products and global experiences in the areas of fashion, beverages, and special events. My two close friends and I have worked tirelessly over the last five years to bring this global lifestyle collective to life, Aryan Khan said in a statement regarding the launch. With a focus on quality and workmanship and a disruptive aesthetic, D’YAVOL shows off the best that the world has to offer to discerning customers.

In the upcoming months, the brand D’YAVOL plans to roll out many interesting launches. Their first product will be a premium beverage made available to consumers in collaboration with AB InBev India. A limited-edition capsule Clothing Collection will thereafter be unveiled. Through 2023, it is anticipated that the brand would increase its market penetration with a range of high-end lifestyle products.

Commenting on the launch, Aryan Khan in a statement said, “I’ve always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft. This persisting interest sparked the creation of D’yavol, a unique brand that seamlessly combines uncompromising quality, edgy design, and reverence for heritage know-how.

Leti Blagoeva added, Bringing this creative vision to life took 5 years, during which Bunty, Aryan, and I worked tirelessly on every detail. We are thrilled at the line-up of amazing launches ahead, among which is a capsule apparel collection dropping in early 2023.

D’yavol aims to be a brand with multiple verticals, the first two of which will be beverages and apparel. The first apparel line from the brand will be launched in March 2023 and will be available to customers across India on the brand’s website.

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