Rapido has recently launched a campaign titled “Bike Wali Taxi, Sabse Saxi” to promote its Bike-Taxi service in the e-mobility space. The campaign aims to highlight the key features of Rapido Bike-Taxi, including its convenience, quickness, and affordability, positioning it as the ultimate solution for everyday commuting needs. The campaign comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios, with an upbeat jingle and a touch of swag to add to the brand persona.
Enormous, the creator of the campaign, has released the first film, which compares the Bike-Taxi service to the shortcomings of a crowded bus. The remaining films will be released in the upcoming weeks. The campaign takes a digital-first approach and has partnered with JioCinema, an OTT platform, for the first time. JioCinema will serve as the lead channel, taking advantage of the reach and frequency of IPL on the platform. The campaign will also use TV for amplification and OOH as the recall channel.
Rapido is committed to resolving daily commute challenges and improving travel experiences for its customers. The brand currently offers an effective solution with over 10 lakh daily rides completed in 100+ cities across India. It is a go-to option for the masses for its cost-effectiveness, fuel efficiency, and time-saving services during peak traffic hours.
