Reliance Retail, the largest retailer in India, recently unveiled Tira, a one-stop omni-channel beauty retail platform designed to offer a personalized shopping experience to beauty enthusiasts across the country. Tira features a curated selection of the best international and Indian brands and offers a range of customized experiences that leverage cutting-edge technology to break down barriers in the beauty space and democratize beauty for consumers across all segments. The brand recently opened its flagship Tira store in Mumbai, with an accompanying app and website that feature easy-to-navigate interfaces, shoppable videos, tutorials, trend-setting tips, personal recommendations, and virtual try-on features that allow customers to try on cosmetics from the comfort of their homes. The Tira store offers a unique consumer experience with highly trained Tira beauty advisors who use the latest beauty tech tools to create customized looks, personalize and assist consumers to make purchasing decisions based on their needs, and provide dedicated gifting stations. Additionally, Tira is the first specialty beauty retailer in India to launch the FRAGRANCE FINDER, a signature experience that helps consumers match fragrances closest to their preferences. Overall, Tira aims to become the most loved beauty retailer in India, providing high-quality products to Indian consumers through multiple retail formats.
