Veteran actress Kritika Kamra has been speaking out on how Over-The-Top platforms are changing the very face of Indian entertainment. Having acted in films, television and digital media, Kamra believes that web space is becoming the all-important place where innovative, authentic storytelling finally has the freedom from old shackles.
Kritika Kamra, who is known for her brilliant performance as cop Vamika in the web series Gyaarah Gyaarah, said, “OTT platforms have opened new doors for storytelling. It is the perfect place where you can prioritize stories over everything else — the star cast, the budget, and even the number of screens.”. This has helped the creators to dabble in bold themes, appealing to different sections of the audience.
The actress said OTT is a “democratic platform” where every new-age story gets equal opportunity. “These platforms allow for a cast that genuinely fits the characters, and the storytelling length can do justice to the narrative. This freedom is crucial for authentic representation,” Kamra added.
But given the welcoming nature of audiences towards Indian digital content in general, Kritika Kamra’s observations tell a lot for forming such an environment to grow more into unique and versatile stories through these mediums of digital story-telling as well as increasing consumers taking the view of OTTs for getting entertained, innovative storytelling has much to experience in days to come in this regard.
Kritika Kamra is one of the most energetic performers in the digital medium and represents a larger trend that is seen in Indian cinema, where the boundaries of traditional and modern storytelling keep blurring to pave way for a rich tapestry of voices and perspectives.
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