In a powerful move that blends sports, identity, and global branding, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced the signing of Akshay Bhatia and Sahith Theegala as its new global brand ambassadors. This three-year partnership marks a significant milestone, reinforcing Hero’s deep commitment to promoting world-class talent, especially athletes of Indian origin, while solidifying its leadership in global sports sponsorships.
The announcement has sparked excitement across golf and sports media, as both Bhatia and Theegala are currently among the most promising young stars on the PGA Tour. With the Hero logo now proudly displayed on their apparel during international tournaments, the collaboration is set to increase Hero’s visibility in key global markets and inspire a new generation of young athletes who aspire to succeed beyond boundaries.
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, shared his vision behind the partnership. “We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally,” he said. Hero’s goal is not just about sponsorship—it’s about building a global legacy that supports ambition, perseverance, and pride in Indian excellence.
Akshay Bhatia, known for his razor-sharp focus and rising performance on the PGA Tour, said, “As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors.”
Similarly, Sahith Theegala, a fan favorite for his energetic and fearless approach to the game, shared, “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”
This strategic partnership is also timely, given Hero’s long-established and evolving role in the world of golf. Hero MotoCorp has played a vital role in putting India on the global golfing map through prestigious sponsorships such as the Hero World Challenge on the PGA Tour, the Hero Indian Open on the DP World Tour, the Hero Dubai Desert Classic, and the Hero Women’s Indian Open on the Ladies European Tour. The brand also continues to empower women athletes through the Hero Women’s Pro Golf Tour in India, further reinforcing its inclusive vision.
With global sports personalities like Tiger Woods already part of Hero’s ambassador roster since 2014, the addition of Bhatia and Theegala strengthens the brand’s narrative of supporting young, diverse, and globally competitive athletes. Their unique journeys—grounded in hard work, resilience, and a relentless drive to excel—mirror the core philosophy of Hero MotoCorp: to break barriers, push limits, and inspire future leaders.
What makes this news even more impactful is the human connection. Hero isn’t just a brand—it’s a movement. It represents dreams, aspirations, and the belief that Indian talent can shine on any global stage. As the younger generation looks for authentic role models, this partnership serves as a real-world example of what happens when passion meets opportunity.
By aligning with two globally respected, Indian-origin golfers, Hero MotoCorp is also rewriting the narrative of Indian excellence abroad. This is more than a business decision—it’s a strategic cultural moment that says: India is not just competing globally—it’s leading.
In conclusion, the partnership between Hero MotoCorp and Akshay Bhatia and Sahith Theegala is not just about golf—it’s about creating a legacy. It’s about empowering the next generation. It’s about showing the world what India stands for: excellence, resilience, and the courage to dream big.
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