Actor Dhairya Karwa, whose recent stint in the OTT series Gyaarah Gyaarah put him on the map, shares with us the revolutionary ways of digital streaming platforms and how they have changed the entertainment business game. According to Karwa, OTT has changed the way art is judged and taken away the pressure of their performances at the box office to judge them. Here, Karwa ascribes a sense of freedom with OTT where the quality of the stories they tell and the stories they carry are gauged rather than their ticket sales.
Dhairya Karwa: Quality Over Quantity
Talking about his career, Karwa emphasized that he and his family always looked at “the right opportunities” rather than just trying to be seen and noticed. Indeed, many actors seem to choose constant visibility over thoughtful career building as a strategy to stay in the limelight. “Everybody has their own method to stay in the public eye, but for me, it’s not about just filling gaps in my filmography,” he said. He awaits the specific project that suits his vision, instead of grabbing each role that comes his way. “One good project can change everything,” he added, reinforcing his belief that quality outweighs quantity in the long run.
OTT Platforms Encourage Creative Risks
Karwa says that, among other things, OTT actually does very well in urging more audacious stories. “International exposure to varied content sorts of drives the creators to take risks and novel perspectives.” He elaborates: “OTT enables storytelling that doesn’t necessarily have to follow classical formulas-and whoever wants to please a mass audience.”.
Karwa was optimistic about the future of content on OTT platforms and the creators bringing unique, engrossing stories to viewers. He emphasized the need for continuing innovation, keeping the audiences interested, and delivering content that intrigues and entertains.
Change in the Entertainment Ecology
With the advent of platforms like Netflix, Amazon Prime, and Disney+ Hotstar, Indian content consumption has shifted. Here, makers and artists are freer to experiment with much lesser constraints than in traditional cinema. In this regard, OTT has given new avenues to artists such as Dhairya Karwa, centered around artistic merit while appealing to a global audience.
Major changes in the entertainment industry- once stories were no longer measured by box office, but creativity and narration of stories. This has liberated the actors, directors, and producers to experiment with new storytelling and bring forth different stories for the audience.
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