This summer, 7UP is all set to quench the thirst of cricket fans by partnering with Royal Challengers Bangalore as their ‘Official Refreshment Partner.’ The partnership is expected to add more excitement to the ongoing cricket tournament and strengthen the brand’s connection with sports enthusiasts across the country.
Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India, expressed his excitement about the partnership and said, “We are thrilled to be partnering with Royal Challengers Bangalore, the most-watched squad. As a super-duper refresher of the super-duper RCB fans, our goal is to give fans an even more refreshing experience this summer as they cheer their team this cricketing season.”
Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, also expressed his happiness about the partnership and said, “We are glad to partner with 7UP for the 2023 season. Fans can enjoy their favorite 7UP while watching the team play bold on the field.” With this partnership, 7UP aims to establish itself as the must-have refreshment of the season and provide fans with an even more enjoyable experience while watching their favorite team play.
