JioCinema Revolutionizes Olympic Streaming Ahead of Paris 2024 Games
As per report In a groundbreaking move, JioCinema has announced plans to stream the highly anticipated Paris Olympics 2024 for free, aiming to reach an unprecedented 150 million views. This decision marks a significant shift in how major sporting events are accessed, breaking away from traditional subscription paywalls.
With an average monthly active user base of 275 million, JioCinema has been instrumental in democratizing access to premier tournaments such as the Olympics, IPL, and FIFA. The platform will offer 23 feeds in total, including five curated and 18 direct feeds.
The curated feeds will cater to various interests, featuring exclusive content for Indian participants, global sports, women-centric sports, and artistic sports. These feeds will be available in multiple languages, including Tamil, Telugu, English, and Hindi.
Furthermore, JioCinema will provide 18 concurrent feeds directly from the Olympics, covering all 45 sporting disciplines in real-time. The app interface will dynamically update to showcase live events, ensuring seamless navigation for viewers.
Advertisers will have diverse opportunities to associate with the Olympics, including split-screen ads, branded jackets, and exclusive moments such as ‘Goals Galore’ and ‘Super Saves’. Additionally, the app will feature a dedicated tab for the Olympics, offering essential details such as schedules, medal tallies, and India’s participation.
To promote the Paris Olympics, JioCinema has executed a comprehensive marketing campaign, leveraging the popularity of the IPL. The campaign consists of three phases: raising awareness about the event, building affinity for Indian contenders, and rallying support for the Olympics.
As part of its promotional efforts, JioCinema has launched a show titled ‘Get Set Gold,’ hosted by cricketer Dinesh Karthik. The show aims to bridge the gap between cricket enthusiasts and Olympic sports by showcasing India’s top medal contenders and their journey.
In the final phase of the campaign, JioCinema plans to launch a mass media effort to encourage widespread viewership and support for the Olympics. This initiative underscores JioCinema’s commitment to revolutionizing digital sports consumption and providing unparalleled access to premium content.
With the Paris Olympics scheduled from July 26 to August 11, 2024, JioCinema’s innovative approach is poised to redefine the viewing experience for millions of sports enthusiasts across the globe.
