Shyam Steel has launched a new TV commercial campaign starring Virat Kohli and Anushka Sharma. The “Hamesha Ke Liye Strong” campaign of Shyam Steel is being continued in the latest TVC. The ad attempts to communicate the brand notion that Shyam Steel Flexi Strong TMT bars, much like a strong relationship, need a perfect mix of strength and flexibility.
The relationship’s basis is kept solid by the combination of strength and flexibility, which is also a part of Shyam Steel’s fundamental brand concept.
When your ideal house is constructed using Shyam Steel flexi-strong TMT bars, they represent a proper combination of strength and flexibility, which maintains your home sturdy forever, according to the TVC. In keeping with the Hamesha Ke Liye Strong Campaign, this is the third TV commercial.
Rediffusion Brand Solutions Pvt. Ltd. and Cornerstone Productions worked together to develop the TVC. Abhishek Burman is the director of the TVC.
Virat Kohli and Anushka Sharma are shown having a great time on a winter night in the TVC Campaign. Virat offers Anushka his jacket to keep her warm in this chilly weather, but when she notices that Virat is also shivering, they decide to split the garment. This represents the flexibility and mutual understanding that enhance a relationship’s basis. Similar to this, homes constructed using Shyam Steel flexi-strong TMT bars have a solid foundation and are more durable.
Lalit Beriwala, director of Shyam Steel, commented on the launch of the TVC campaign, saying that the campaign narrative encapsulates the essence of what Shyam Steel stands for as a brand with strength and flexibility at its heart. Further, he said that the cornerstone of a solid foundation is the connection we have with those who are closest to us at home. He also said that the public responded well to the prior TV commercials as well, and the celebrity power of Virat Kohli and Anushka Sharma will enable them to establish strong bonds with their target demographic.
According to Sreeparna Gupta of Rediffusion Brand Solutions Pvt. Ltd., Virat Kohli and Anushka Sharma give their own charm and star power that helps to connect with the audience till the very end of the commercial, which tells the narrative of basic everyday circumstances to illustrate how flexibility in relationships keeps the tie intact forever.
An all-encompassing strategy will be used to market the TVC campaign. The TVC will be promoted on digital platforms and in TV and movie theatres on news, sports, entertainment, and general entertainment channels. A print and the outdoor campaign will come next to continue the communication throughout the current fiscal year.